Pfizer co.jp Home | Corporate Profile | Core Values Pfizer's nine core values form the solid foundation on which our employees base all individual activities. Pfizer corporate activities are based on specific goals and mission objectives. To fulfill these aims, nine core values serve as guidelines for action and apply to all employees. We believe that commitment to these values is the key to our growth. This is why the company provides employees with many opportunities for in-depth understanding of our guidelines and encourages compliance with such policies on a daily basis. Pfizer personnel around the world can therefore be expected to show full appreciation of these objectives, as they strive to transform aims into actions. We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products. To achieve our purpose and mission, we affirm our values of integrity, respect for people, customer focus, community, innovation, teamwork, performance, leadership, and quality. We demand of ourselves and others the highest ethical standards, and our products and processes will be of the highest quality. We recognize that poeple are the cornerstone of Pfizer's success, we value our diversity as a source of strength, and we are proud of Pfizer's history of treating employees with respect and dignity. We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.           We play an active role in making every country and community in which we operate a better place to live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business.   Innovation is the key to improving health and sustaining Pfizer's growth and profitability.   We know that to be a successful company we must work together, frequently transcending organizaional and geographic boudaries to meet the changing needs of our customers.             We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.   We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organization.   Quality is ingrained in the work of our colleagues and all our Values. We are dedicated to the delivery of quality healthcare around the world. Our business practices and processes are designed to achieve quality results that exceed the expectations of patients, customers, colleagues, investors, business partners and regulators.